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Audience Development Strategist, Social & Community, NYT Wirecutter

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 


Job Description


About the Role

Wirecutter is seeking an off-platform strategist to help expand Wirecutter’s presence and engagement on social media, including Instagram, Facebook, Twitter and other emerging platforms.

As an audience development strategist focused on social and other platforms, you will work collaboratively with the audience and editorial team to adapt Wirecutter’s content to reach readers where they are. You will help run the day-to-day on our social accounts, and play a critical creative and analytical role in creating new ways to serve our readers. You will join a team of other audience development strategists who have strong editorial judgment, love to experiment, and care deeply about the growing community of Wirecutter-obsessed readers. This role has the potential to be remote.


  • Help grow Wirecutter’s off-platform presence and convert new audiences into loyal followers and engaged readers
  • Run day-to-day operations across platforms, including creating social assets in partnership with social video and creative, and maximizing our output on social media platforms
  • Respond to, moderate, and track reader questions and feedback across social platforms. Help report on trends in reader feedback.
  • Collaborate with New York Times teams and other partners to increase the reach of Wirecutter's journalism
  • Identify and execute on ways to both engage and inform readers
  • Cover platforms during fast-paced retail events (i.e., Amazon Prime Day, Black Friday), curated Wirecutter deal events, and other seasonal projects, in a collaborative, all-hands-on-deck environment
  • Work with other editorial teams to plan seasonal and event-based content, and identify topic areas with high audience interest
  • Collaborate with teams, such as Audience and Editorial, to optimize content, generate ideas for new coverage, and support community feedback/questions, and promote high-priority initiatives
  • Report actionable insights on off-platform performance and best practices to stakeholders across the company
  • Perform related work as assigned
  • You will report to the Social & Community Manager.

Basic Qualifications:

  • Minimum 2-3 years of experience managing and growing at least one social media account for a brand or major media outlet
  • A deep understanding of what content and formats work on different platforms, especially Instagram and Instagram Stories
  • Comfort with analytics tools like Google Analytics, Chartbeat, Facebook Insights, and Crowdtangle
  • Basic understanding of experimentation and iteration on social platforms to find what resonates with various audiences.
  • Excellent editorial judgment, with your finger on the pulse of trends and what people are talking about online

Preferred Qualifications:

  • Passion for The New York Times’s and Wirecutter’s mission and commitment to being a part of our innovation and growth

The annual base pay range for this role is between $76,500.00 and $88,000.00.

Please include your résumé/CV and a cover letter with your application. You can only upload one item in the “Résumé/CV” box, so please combine and upload your résumé and cover letter as one file.

This is a union position as classified by the News Guild of New York.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email  Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.

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