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Director of Social Media

Chicago, IL

GHOST is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, immersive content, global distribution, key influencer partnerships and collaborations with the world's leading flavor brands. We are always challenging ourselves to think outside the box and serve our fans and customers better, and we're excited to find a new fam member to bring processes and fresh ideas to the table.

We’re officially on the search for a Director of Social Media to lead the efforts to grow the GHOST audience globally across Instagram, TikTok, X (Twitter), Facebook, Threads, YouTube, LinkedIn and other key social media platforms.

The Director will tackle and lead a variety of social media initiatives ranging from post ideation, copywriting, community management, and platform specific projects/campaigns. They will also be responsible for partnering with the marketing leadership team on the social media strategy, ideate new ways to expand an all-access content program, and drive the grow global/think local mindset.

The Deets:

  • Drive significant growth and engagement across platforms, hitting goals and KPIs that support the brand’s long-term goals.
  • Collaborate with cross-functional marketing teams on launch campaign ideation and execution.
  • Set performance goals and manage monthly, quarterly, and launch campaign-specific social reporting processes to create actionable insights; integrating social data into broader marketing briefs to ensure data-driven content decisions that will optimize the overall social media content plan.
  • Craft innovative and impactful social media strategies, perfectly aligned with the GHOST® brand.
  • Maintain pulse on relevant industries/competitors, pop culture trends and current social media innovation to provide actionable insights and direction.
  • Oversee the development of the social calendar across all organic social channels and accounts.
  • Oversee the creation, distribution, and community management of content across all channels.
  • Manage and develop the internal social media team which includes overseeing day-to-day operations, setting goals & KPIs, performance reviews, and recruiting.

The Requirements:

  • 8+ years of social media marketing experience at a consumer goods brand and/or agency with DTC clients in their portfolio. Portfolio required.
  • Bachelor’s degree in marketing, communications or a related field, or equivalent experience.
  • Thorough knowledge of the top social media networks (Facebook, X, Pinterest, Instagram, YouTube, TikTok).
  • Experience building and executing organic social media strategies on Instagram, X (Twitter) Facebook, and TikTok - understanding and actively using these platforms is critical!
  • Strong knowledge of sports nutrition and ready-to-drink beverage landscapes preferred.
  • Self-motivated/self-starter.
  • Thrives in a fast-paced work environment with strong skills in organization.
  • Attention to detail and multi-tasking.
  • Takes feedback to execute change and make improvements.
  • Proven experience creating new processes, programs, and initiatives from scratch.
  • Strong problem-solving & troubleshooting skills.
  • Excellent verbal communication & writing skills.
  • Works well under pressure & has a flexible & positive attitude.
  • Attention to detail & ability to multitask.
  • Experience with Adobe Suite (Photoshop, Lightroom) is a plus.

At GHOST we are building the brand we all wish existed. This mindset drives every important decision the team makes, from how we create new products, to how we market and interact, and most definitely how we build our team. We hire on work ethic, passion and culture fit. You cannot replace a vibe.

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