Company Profile:
At CAVA, we make it deliciously simple to eat well and feel good every day. We are guided by a Mediterranean heritage that’s been perfecting how to eat and live for four thousand years. We prioritize authenticity, curiosity and the pursuit of excellence in everything we do. We are working towards something big, together.
We foster a culture built on five core values:
- Generosity First, Always: We lead with kindness. Our best work happens when we act in service of others.
- Constant Curiosity: We are eager to learn, grow, and explore beyond the obvious.
- Act with Agility: We welcome change; it’s the only constant. We embrace, adjust, adapt.
- Passion for Positivity: We greet each day with warmth and possibility.
- Collective Ambition: We have high aspirations that are achieved when we work together with a shared purpose.
Director of Social Media:
As the Director of Social Media, you will be responsible for both creating and executing the social media vision for CAVA. You will work closely with the Chief Experience Officer to find exciting and innovative ways to connect with our audience online, build awareness for our restaurants, and translate overarching brand marketing campaigns into engaging, social-first stories. You dream big, but also know how to distill and delegate those ideas.
We’re looking for someone who truly thinks outside the box. You take risks and aren’t afraid to go against best practices. Still, you understand data and insights and use them to help make decisions. You have the ability to think long-term and plan ahead, while also being flexible and open to of-the-moment content decisions. Importantly, you are an experienced collaborator. You know how to communicate social ideas for CXOs/CMOs, designers, and legal teams. Success in this role means creating a cohesive, engaging, and unique social media strategy that makes CAVA guests feel seen.
What You’ll Do:
- Create the overarching social media strategy for CAVA—deciding what platforms we are on, what success looks like, and how we show up on a per-platform basis
- Own the social media content calendar—build it out, assign posts, and make sure all stakeholders have necessary information
- Work closely with social media team to both create and post content—be a mentor to them and help them grow
- Work closely and collaborate with creative teams on content execution
- Build out detailed social strategy and execution plan for big brand initiatives like menu innovation, partnerships, and more
- Oversee analytics and insights for all social networks and create reports that break down big social media topics in easy-to-understand ways
- Work closely with influencer team on creator selection and campaign concepts
- Build and maintain relationships with content creators who specifically make content for our owned social pages
- Understand social media landscape and confidently make of-the-moment judgment calls on behalf of the brand
- Create our community management strategy and work closely with community manager to execute
- Work with paid media team to ensure all of our digital communications feel aligned and in lockstep with our organic efforts
- Establishes metrics of success related to the guest-first mindset; holds self and others accountable to a high standard of performance
- Sets expectations of high-quality work and goal setting across departments
- Leads diversity and inclusion efforts within teams; influences managers to do the same
- Accountable for assessing team’s talent and ensuring the right people are in the right roles
- Establishes what team success looks like and effectively communicates that vision to direct reports
- Oversees innovation and growth at the team level; takes accountability for these elements aligning with our Key Initiatives
- Models emotional resilience and intelligence in all facets of their role
The Qualifications:
- 8+ years experience in social media role
- Demonstrated success in developing unique, engaging, and innovative social media strategies
- Proven ability to create and manage effective social media initiatives in a corporate or agency environment
- Outstanding written and verbal communications skills, demonstrating clarity of thought, ability to influence, and skill in adopting appropriate tone of voice
- Track record of collaboration and positive, productive relationships with multiple internal and external partners; experience working with consultants/agencies a plus
- Passionate, dedicated, and hungry to learn, with a personal reputation for kindness, honesty, and integrity
- Exceptionally organized, efficient, and detail oriented; gracefully manages multiple priorities in a fast-paced, ever-changing environment
- Proficient in scheduling or analytics tools like Sprout Social or similar
- Bachelor’s degree in communications, social media, journalism, marketing, or a related field
Physical Requirements:
- Ability to maintain stationary position to be able to operate a computer and other office equipment
- Must be able to identify, analyze and assess details
- For certain positions, must be able to occasionally move or transport items up to 50 pounds
- Ability to communicate with others and exchange information accurately and effectively
- Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable
- Ability to work in a constant state of alertness and in a safe manner
What we offer:
- Competitive salary, plus bonus and long-term incentives*
- Early Wage Access!
- Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
- Health, Dental, Vision, Telemedicine, Pet Insurance plus more!
- 401k enrollment with CAVA contribution
- Company-paid STD, LTD, Life and AD&D coverage for salaried positions*
- Free CAVA food*
- Casual work environment
- The opportunity to be on the ground floor of a rapidly growing brand
*Indicates qualifying eligible positions only, and conditions may apply
CAVA – Joining “A culture, not a concept”
As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic