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Director, Social Media

Remote New York, NY

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.


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We're looking to add a senior social media leader to our Global Brand & Marketing Communications team. If you're passionate about travel, making connections, working with others, and providing an elite experience for our customers, you might be perfect for our team. This role sits across the global American Express Global Business Travel brand and requires a B2B social media expert to lead the team.

Our marketing team prides ourselves on authentic leadership, serving our customers around the world and delivering excellence in everything we do. We are on a transformation journey with customer centricity at the heart, using data, technology, and creative excellence to deliver an outstanding connection with clients of all sizes.

As a senior marketing leader, you'll be a key part of our mission of Powering Progress Through Travel; As Director, Social Media you will lead a team of social media marketing experts, accountable for leading one of the world’s most recognizable and valuable brands - Amex GBT on a global basis. You will be responsible for implementing our social media strategy aligned to our commercial & brand objectives, implementing an enhanced social media plan, the management of our online reputation across community platforms such as review sites, and establishing relationships with key media / social platform partners. You will also lead the partnership with specialist agencies and handle appropriate creative & media budgets.

This is based either at 666 3rd Ave, New York or remote on the East Coast of the US.  Regular domestic travel and occasional international travel will be required.

What You’ll Do:

  • Evolve and implement our social media strategy, linked to our social-first brand approach, including managing Executive spokespeople and review/community sites.
  • Maintain relationships with social media specialist agency partners and social media platforms with an opportunity to build new relationships with leading experienced partners.
  • Be a key contributor to the Global Brand & Marketing Communications leadership team.
  • Implement (and continuously optimize) a robust test-and-learn approach across all social media activity.
  • Enhance our social media creative expression across a wide portfolio of social media channels, including key Executive accounts.
  • Lead a team of social media experts to deliver against strategy and plan.
  • Enable your team to create best-in-class campaigns and grow engaged communities.
  • Define clear goals and lead the team on the development of high-impact creative that delivers against said goals.
  • Handle performance and tracking of social media and Senior Executive profiles. And, be able to share these insights across the business.

Key Stakeholders and Relationships

  • Commercial and Business Teams
  • Executive Team
  • Legal and Compliance
  • Global Public Affairs and External Communications
  • Global Customer & Performance Marketing teams

What We’re Looking For:

  • 8+ years of senior social media experience working with high-profile global brands
  • Experience in B2B or demonstrable interest in defining social media for a large B2B brand
  • Evidence of strong and global people leadership skills
  • Demonstrate ability to turn critical thinking into action
  • Able to lead and operate effectively through periods of significant change
  • Experience in building senior leader reputation across social media platforms
  • Effective senior collaborator management and able to operate across matrix organisations
  • Open-minded, excited to try new and creative tactics, and perseverance to see projects to completion
  • International experience and working with remote teams and time zones is a plus
  • Proven experience of delivering results in highly commercial environment

As a leading global travel management company, we are uniquely positioned to champion and influence inclusive, accessible, and safe travel for all. Our diverse workforce, reflective of our client base, is our key to success.



United States - New York - Virtual Location



The US national annual base salary range for this position is from $100,000 to $200,000.  The national range provided includes the base salary that GBT expects to pay for the role.  Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate’s relevant experience, skills, knowledge, and work location.

In addition to base salary, this role is eligible for our Annual Incentive Award plan, which rewards participants based on company and individual performance and is also eligible for awards under the company Equity Incentive Plan, which is designed to align participants' interests with those of shareholders.  For information about our comprehensive US benefits programs and eligibility, please review our Benefits-at-a-Glance document.

Benefits at a glance



The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

  • Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more.
  • Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
  • Develop the skills you want when the time is right for you, with global tuition assistance, access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
  • We strive to champion Diversity, Equity, and Inclusion in every aspect of our business at GBT. You can connect with colleagues through our global Inclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
  • Wellbeing resources to support mental and emotional health for you and your immediate family.
  • And much more!

All qualified applicants will receive equal consideration for employment without regard to age, gender identity (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, race, color, religion, creed, national origin, disability, veteran status, citizenship or marital status. It is our policy to maintain an equal-opportunity environment free from intimidation, harassment or bias for our candidates, colleagues, clients and suppliers.

We are committed to providing reasonable accommodation to individuals with disabilities. Please, let your recruiter know if you need an accommodation at any point during the hiring process. For more details, please consult GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!

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