David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values
At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Job Description
The Social Media and Communications function at David Yurman, a cornerstone of our integrated marketing strategy, orchestrates a harmonious blend of owned and earned media to craft a brand narrative that resonates on a global scale with a focus on North America. This vital function involves developing a strategic social platform and content strategy, guiding the development and curation of content that speaks to the heart of our audience, fostering organic engagement through earned media, while also meticulously managing our owned channels to ensure a cohesive and authentic brand experience. Through strategic storytelling and innovative campaigns, this function serves as the brand's voice, shaping perceptions, building community, and driving the conversation in a digital-first world where immediacy and impact are paramount.
Overview
The Director of Communications and Social Media Strategy plays a critical role in creating and leading high-profile social media first initiatives and campaigns that elevate David Yurman’s awareness and visibility. This role involves translating the Brand Strategy into definitive Communications and Social Media plans and deliverables, particularly within the US market and progressively in international key markets.
The Director will spearhead efforts to boost brand awareness and engagement through a comprehensive earned and owned media footprint that encompasses digital influencers, social media channels, and traditional media forms. The core responsibilities include developing a unified strategy to reinforce hero product, deploy rich brand storytelling, and maintaining an ongoing dialogue around the brand to foster an authentic connection with the audience.
Analytics will be at the forefront of this role, providing real-time performance insights for strategic adjustments and optimization of campaign effectiveness. This position offers the unique opportunity to establish and navigate the direction of David Yurman’s Communications and Social Media strategy, shaping the processes, best practices, and collaborative efforts with diverse stakeholders.
Responsibilities:
Social Media and Communications Strategy
Lead Owned and Eared media strategy for David Yurman with the objective to recruit new audiences, heighten engagement and drive earned media for the brand.
Develop comprehensive action plans and content pipeline for brand communication and social media presence.
Social Media
Managing all global social platforms with a focus on Instagram and TikTok.
Coordinate content creation, planning, scheduling, and community management.
Seamlessly integrate the global communications efforts with social media tactics.
PR / Communications
Define and implement press and earned media strategies to enhance brand visibility.
Lead team in managing communications and public relations for all brand initiatives.
Develop relationships with editors, e-influencers, agents, and key stakeholders in luxury, fashion, and trade.
Seamlessly integrate the global communications strategy with Global Consumer Marketing efforts.
Brand Activations and Events
Conceptualize and execute global brand activations and event in partnership with the experience and events team and agencies.
Identify partnership and talent opportunities, managing all aspects from negotiation to communication.
Channel Specific Social Media Strategy and Execution
Craft strategies for each social media channel, showcasing the brand's values and stories.
Project Leadership to Execution
Lead projects from concept to execution, aligning with brand goals.
Market Expertise
Apply knowledge of the luxury market to inform strategy development.
Performance Measurement
Measure campaign effectiveness using key metrics and data analysis.
Budget Management
Manage the budget for social media and communication initiatives.
Agencies Management
Strategic coordination and oversight of external creative partners in order to amplify messaging and effectively engage audiences across platforms for optimal outcomes.
Team Leadership
Lead teams, nurturing individual talent, and fostering a collaborative environment that promotes innovation and excellence in execution.
Requirements:
- Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
- Proven experience in leading breakthrough social media strategy and execution within the luxury fashion sector.
- Demonstrated ability to manage complex projects and cross-functional teams effectively.
- Strong analytical, strategic, and problem-solving skills.
- Exceptional interpersonal and communication skills, with the ability to engage and influence various stakeholders.
- Agility in navigating a fast-paced and evolving luxury market environment.
- In-depth knowledge of consumer behavior, especially within the luxury retail space, and market dynamics.
- Proficiency in project management, budget control, and efficiency in allocating resources.
- Familiarity with advanced tools and technology for effective social media and communication campaigns.
Location: New York, NY
Working Mode: Hybrid
Estimate Salary Range: $160,000 - $170,000
Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman
As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).