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Director, Social Media Strategy

West Hollywood, CA

Who We Are

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

About The Role

This position will lead the overarching strategy and performance of WMEF’s social media platforms (current focus on IG + TikTok + Youtube) and social brand presence. This role will play a vital role in continuing to grow all existing and future social platforms and audiences globally. This will involve concepting, implementing and executing a strategic and creative global social media plan, including content creation, copywriting and communication roll out per channel and platform.


  • Partner with the VP of Digital Content Strategy to create and execute social media strategy, planning and project management of all social activities across organizational objectives and for cross-functional initiatives to accomplish the strategic priorities, mission and vision of the organization.
  • Strategize and focus on elevating the brand’s public perception and reputation through a social centric lens.
  • Produce regular reports and presentations on social metrics for VP of Content Strategy and ELT- Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
  • Monitor, adhere to and reconcile the annual social media operating budget, accurately capturing expenses and ROI and ensuring budget performance and management.
  • Collaborate with other divisions, including Creative, Talent Management, Partner/Talent Marketing, and Communications
  • Informing, assessing, and addressing issues that affect the team and organization
  • Developing and implementing the content and communication strategy through a social centric lens for brand content programs and campaigns
  • Actively manage and react to online social sentiment, amplifying and promoting social growth.
  • Provide leadership and manage Social Media team and oversee day-to-day operations related to social strategy and execution.
  • Determine best practices for oversight of social strategy operating procedures, content development and execution, planning and project management, including evaluation, quality assurance, and implementation of process changes as necessary.
  • Collaborate with VP of Digital Content Strategy to set current and long-term goals for internal team
  • Lead in concepting, developing, and executing engaging and high performing and cost-effective content (focus on video) to be used for social media content, with a focus on lo-fi video
  • Maintain a deep understanding of social media platforms, digital forecast and trends, utilizing research and data-based approach to identify key social messages and audiences, and work consistently to form and amplify a consistent brand narrative and aesthetic.
  • Conduct and compare market analysis to identify challenges and opportunities for growth through social media platforms.

Requirements And Skills

  • At least 7+ years’ experience in a role within marketing, content creation/production, communications, and/or public relations / advertising agency or related area with an emphasis on Luxury and Fashion/Beauty
  • Demonstrate experience designing and implementing successful social campaigns.
  • Proficiency in Microsoft Suite, Adobe suite
  • Proficiency in social media editing and scheduling tools and platforms including but not limited to Dash Hudson, Canva, CapCut.
  • Excellent knowledge of social media landscape and global social media platforms.
  • Solid knowledge of Luxury and Fashion/Beauty social Landscape.
  • Firm interest in innovative new and upcoming digital platforms.
  • Portfolio demonstrating excellent copywriting skills.
  • Strong leadership skills.
  • Strong idea generator, ability to think creatively and innovatively as a digital storyteller.
  • Excellent communications skills.
  • Strong analytical and project management skills.
  • Strategic mindset, with ability to make difficult, quick decisions.
  • Team player who operates well in a dynamic, all hands-on deck environment.
  • Proficiency in French and Italian is an added benefit.
  • Ability to work non-traditional hours, including nights, weekends, and holidays, especially during key fashion months (February, September)
  • Bachelor’s degree – Communication, Public Relations, Marketing, Journalism – preferred

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum

$105,000 annually

Hiring Range Maximum

$140,000 annually

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