Head of Social Media and Community - LSS

San Francisco, CA

About the job

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the United States.

The LinkedIn Sales Solutions Marketing Team is looking for a Head of Community and Social Media to be the champion of community engagement and our voice in Social Media. This role is a fantastic opportunity to drive impact for the business and customers alike. In this role, you will engage directly with customers and sales professionals on and off LinkedIn through social media to build trust and help them feel LinkedIn is a place they belong. This role will help set the tone of conversation on LinkedIn Sales Solutions and model the way for a safe, trusted, professional active community.

This is a multi-disciplinary role that requires an individual to be comfortable being a creative storyteller, strategic thinker, socially minded thought leader, and vocal advocate for members. The successful candidate will need to be tenacious and open, creative and analytical, and able to think at scale and the individual level. The right person thrives working cross-functionally, is passionate about culture and trend spotting, and is energized by quick-paced thinking and long-term planning.

Role Responsibilities

Lead the design and implementation of Linkedin Sales Solutions Community Engagement Brand and member experience
Build and manage our influencers on and off platform.
Manage analysts amplification program on and off platform.
Build and execute daily strategies and plans for our major community engagement and social media campaigns and support marketing goals and customer expectations.
Build, execute, and report on a measurement plan to measure the community management impact and inform broader marketing initiatives
Identify and evaluate spontaneous brand opportunities to activate against and as potential content builds + and help automate the process
Partner with internal teams and social agencies to ensure issues are triaged and handled
Community Management lead to help build processes, tools, and documentation to scale Community Management globally
Creative copywriting for direct communication with customers, and global followers.
Help oversee partnership with social media agency, including project management of deliverables and reports.

XFN Management

Agency communication management, tracking for all inbound requests and needs for moderation, listening, engagement and reporting.
New agency member onboarding, tracking, and training as needed.
Work with the social and community team on issue management, resolution & implementation.
Identify automation within the tool to gain leverage/efficiency, where applicable.
Listening/dashboard creation/management in partnership with cross-functional teams.
Monitor the impact of any features/functionality within the Marketing environment.
Help oversee listening builds and keyword configurations with Social Agency.
Optimize dashboards for owned content, including general brand listening, campaign-specific listening, & cultural moments.
Optimize dashboards for earned conversations to identify member questions/pain points and use this information to inform themes/trends, content development, strategy, or pivots.
Competitor insights and tracking.

Qualifications

Basic Qualifications

8+ years of Marketing Experience
3+ years experience working in social marketing, customer service and/or community management.
BA/BS degree or related work experience

Preferred Qualifications

1+ years experience using Sprinklr
Strong understanding of social media marketing strategy, specifically in building and nurturing communities
Demonstrable experience developing community engagement + support strategies
Experience working with global teams and understanding of cultural and operational market nuances
Able to handle multiple tasks and projects simultaneously
Attention to detail and high expectations for quality
Comfortable in measuring and interpreting data-driven performance & metrics
Ability to think strategically and make recommendations
Hungry to learn, problem-solve and make an impact on the organization and its performance
Excellent copy-writing and editing skills
Ability to develop and maintain strong internal and external relationships at all levels
Must be able to work at a quick pace and multi-task efficiently
Strong organizational and project management skills with the ability to meet tight deadlines and adapt plans through change
Capable of connecting the dots at a high level, comfortable identifying and solving problems while maintaining forward progress

Suggested Skills:

Social Marketing
Analytical
Communication

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $138,000 to $215,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

Equal Opportunity Statement

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Global Data Privacy Notice for Job Candidates

This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice

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