About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About The Role
Shopify’s Social Media team, part of our broader Brand & Audience Expansion team, executes clear communications and engaging experiences, while blazing the trail for an innovative user experience, for our millions of merchants and followers across social channels and digital platforms every day.
As a Lead on the Social Media Team, focused on owned social, you’ll produce original content that appears on Shopify — and in some cases, spokesperson — social channels. You’ll bring channel management and production expertise to a highly collaborative and creative group of marketers. You’ll conceptualize and create content that engages and inspires entrepreneurs building their businesses on Shopify, bringing brand campaigns and product launches to life across a variety of platforms, including Instagram, X, LinkedIn, and TikTok.
This is a senior Individual Contributor (IC) position and will not include direct people management responsibilities.
Responsibilities
- Produce content and creative that drive affinity and engagement with Shopify’s brand and product
- Connect Shopify narratives to relevant moments and conversations in the culture, exhibiting good judgment and experimenting often
- Build and iterate on strategies for primary channels (Instagram, X, LinkedIn, TikTok), including developing and pitching evergreen content
- Drive cross functional coordination, influencing others without authority to adopt your ideas and strategies, owning the creative aim through to execution
- Treat the project brief as the minimum floor, setting ambitious aims and exploring ideas that raise the bar, pushing the boundaries of what’s possible for Social, Brand & Marketing
- Generate a lot of ideas quickly, iterate often, seeking and offering constructive critique
- Know how to predict and assess the impact of your work; own regular reporting cadence, including monthly recaps and campaign wrap reports
- Reflect Shopify’s values, tone and voice in all output, with a deep understanding of the merchant & aspiring entrepreneur audience and their unique needs
Qualifications
- Relevant experience in Social or Brand Marketing, bonus if you have experience creating content for a B2B or tech brand
- Thorough understanding of social media best practices, with an ability to adapt narratives and design creative treatments aligned to evolving platforms and their latest best practices
- Familiarity with creative production tools (e.g Adobe Creative Suite, Figma, Descript)
- Ability to measure and analyze the performance of social content using in-channel and third-party social listening tools, and synthesize this information for non-Social audiences
- Exceptional communication, presentation and storytelling skills, with an ability to communicate trade-offs and results
- Obsessed with honing your craft and driving impact for Shopify, being self-reliant and doing it yourself, first
- Demonstrated passion for memes, social platforms, innovative digital experiences