Senior Brand Manager

Austin, TX

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

YETI is looking for a driven and talented creative, analytical, and results-oriented Senior Brand Manager to help implement the strategic development and execution of brand priorities and communications for YETI. Candidates should have a deep understanding of global brand building and passion for developing and implementing customer-obsessed, insights-driven integrated marketing campaigns. The position will require equal parts imagination and execution.

This role will partner closely with our internal Creative and Content teams, Community Marketing, and Product teams to advance the business and brand across all marketing channels. You will be a tenacious marketer who brings thought leadership and a strong point of view to your work. It requires an ability to see the big picture, while building roadmaps and processes to scale; rolling up sleeves and executing in a fast-paced environment.

Position Type (See Workplace Approach Below): Hybrid

Responsibilities:

Bring ideas, passion and capability to every opportunity to help us grow and protect the YETI brand
Write and communicate briefs for use by internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative development
Develop deeply resonant campaigns for product launches, commercial moments, and seasonal considerations – initiate the work, guide the work, inspire the work, deploy the work
Utilize consumer insights to design and implement globally applicable campaign strategies, product positioning, brand messaging, and communications to drive business goals
Work closely with DTC and product teams; enabling them to meet their commercial objectives by providing them with on-brand communication materials
Work closely with domestic and international teams to ensure alignment with the overall global strategy; define and communicate modifications based on local market needs
Inspire us. Challenge us. Help translate us.

Qualifications and Attributes:

Bachelor's Degree or equivalent experience in a similar industry
At least 6 years of experience with direct-to-consumer marketing in brand management/brand strategy
At least of 2 years managing and leading brand management/strategy teams
Have a deep understanding of the customer, with obsessive understanding of new trends, and opportunities.
Excellent strategic customer-focused thinking skills; experience using data and metrics to back up assertions of business value
Track record of building strong global brands
Possess a deep understanding of the various functional aspects of a marketing organization, plus digital/social media landscapes
Strong analytical skills used to synthesize information and formulate synopses, identify issues, turn insights into actions, and propose solutions in written documentation is a vital component to the job
Excellent written and verbal communication; ability to interact at senior levels of the organization
Cross-functional experience leading teams/managing multiple agencies and establishing process to drive initiatives forward
A passion for getting work done, even when at times it is outside the scope of the job
Nimble, resourceful, accurate, and detail-oriented; thrive in both independent and collaborative work environments

US Workplace Approach:

Onsite: Role requires you to be onsite full-time.
Hybrid: Role requires you to be located in Austin, Texas and is a mixture of onsite and remote.
Remote: Role is full-time remote.

Approach may vary based on role.

YETI is proud to be an Equal Opportunity Employer.

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