About Us
David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values
At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Job Description
The Senior Director, Content & Social Media Integration holds a pivotal role within David Yurman, entrusted with shaping the brand narrative and market presence through innovative content and strategic communication. This position requires a visionary leader capable of crafting and executing comprehensive strategies aligned with business objectives and resonant with the audience.
Responsibilities:
Leadership and Content Strategy Vision:
- Develop and articulate a clear editorial and storytelling vision aligned with David Yurman’s marketing goals.
- Formulate and implement digital, social, and influencer strategies to enhance followership and engagement.
- Implement innovative owned and earned media strategies grounded in consumer insights and brand strategy.
- Collaborate with stakeholders to define content pillars and messaging frameworks.
- Establish an editorial structure to integrate content creation efforts across the organization.
- Lead owned social and earned media channel strategies and content plans, with a particular focus on Instagram and TikTok acceleration.
Content Strategy and Creation:
- Design and execute a content strategy leveraging Instagram and TikTok to meet business objectives.
- Cultivate content capabilities to produce high-quality, brand-aligned content.
- Implement models for data-driven content topic validation.
- Stay abreast of industry trends and technologies for content innovation.
- Collaborate with cross-functional teams to develop compelling visual experiences.
Social Media:
- Lead consumer marketing social media efforts with a focus on elevating Instagram and TikTok.
- Develop and implement social media campaigns and creator activations.
- Track customer feedback and industry trends.
- Ensure seamless integration with PR efforts.
- Brief Creative and External Partners on all social content
- Manage relationships with social media platforms and agency partners.
Earned Media and Communications Strategy:
- Develop strategies to enhance brand visibility through earned media.
- Define press and earned media strategies, building relationships with key stakeholders.
- Integrate global communications seamlessly with marketing efforts.
- Conceptualize and execute global brand activations.
- Utilize advanced tools for real-time performance insights.
- Oversee budgets and coordinate with creative partners.
Integrated Marketing:
- Coordinate with cross-functional teams for cohesive marketing efforts.
- Partner with Go-To-Market teams for campaign planning and execution.
- Analyze campaign data for optimization.
Team Management and Development:
- Mentor team members across social media, communications, and content creation.
- Foster a collaborative work environment and provide ongoing feedback and development opportunities.
Requirements:
- Bachelor's degree in Business, Marketing, Communications, or related field; MBA preferred.
- Minimum 10 years of experience in social media, content, or communications in luxury, fashion, or brand leading in the social space.
- Proven track record of developing successful earned media strategies.
- Strong leadership, analytical, and communication skills.
- Advanced understanding of social media and digital marketing.
- Flexibility and adaptability in a fast-paced environment.
- Dynamic team leader who not only nurtures efficient collaboration but also fosters the growth and development of team members.
Location: New York, NY
Working Mode: Hybrid
Estimate Salary Range: $177,000 - $190,000
Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman
As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).