Senior Manager for Social Media

About the Metropolitan Museum of Art

The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. We are committed to fostering a collaborative and respectful work environment with a staff as diverse as the audiences we engage. Our staff members are art lovers who are passionate about working toward a common goal: creating the most dynamic and inspiring art museum in the world.

At The Met, every staff member – from security officers to researchers to scientists and beyond – lives by our core values of respect, inclusivity, collaboration, excellence, and integrity. 

Respect: Engage one another with collegiality, empathy, and kindness, always.

Inclusivity: Ensure that all are and feel welcome and valued.

Collaboration: Reach across boundaries to exchange ideas and work together toward our shared mission.

Excellence: Lead the cultural world in quality and expertise—and inspire curiosity and creativity.

Integrity: Hold ourselves to the highest moral standards, admit when we fall short, and then evolve. 

GENERAL STATEMENT OF RESPONSIBILITIES & DUTIES:

You will develop and oversee the Museum’s global social media strategy, reaching an audience of approximately 12 million people across several platforms. Partnering with curators, conservators, librarians, art historians, researchers, and other Met staff, you will publish and moderate content on all of the Museum’s official social media channels and lead innovation and adoption of the latest best practices. Working collaboratively with colleagues in Marketing, Communications, and the Digital Content team, you will develop a social media plan that aligns with the broader institutional content strategy and positions The Met as welcoming and relevant.

PRIMARY RESPONSIBILITIES & DUTIES:

• Develop and oversee the Museum’s social media strategy and content plan as part of the overall institutional content strategy.
• Plan and implement innovative and creative programs to grow follower base, increase traffic to The Met Fifth Avenue and The Met Cloisters and to our digital content, and foster community engagement.
• With the Social Media Producers, create, edit, review, and approve content as needed, including individual posts, scripts, videos, promotional content, and more.
• Manage and monitor The Met’s followers and commenters on all social media channels. Listen and respond to users, as appropriate, and solicit, interpret, and circulate feedback.
• Serve as in-house expert for social media and digital marketing trends, cultivating strong internal relationships with staff and serving as an advisor and advocate with the Board and senior leadership.
• Serve as a key member of the crisis communications team alongside Communications, Marketing, HR, Security, VX, and other internal leaders.
• Research and engage creators and other potential content partners to broaden The Met’s social reach.
• Oversee and provide strategy, guidance, and training to staff who manage The Met’s departmental Instagram accounts.
• Analyze and report on user activity data; develop the Museum’s understanding of visitors’ behavior and their connections to us online.
• Manage the social media team (two full-time staff positions, seasonal interns, agencies).

REQUIREMENTS & QUALIFICATIONS:

• Bachelor's Degree or equivalent experience.
• At least 5 years of experience in social media production and strategy
• Managerial experience required.
• Exceptional writing, copy editing, and project management skills
• Basic HTML, Photoshop, and video production skills
• Track record of successful management of large social accounts (500K+ followers) and/or for major brands or organizations
• Proficient in the use of social media analytics including Facebook and Instagram Insights, X/Twitter Analytics, bit.ly and Google Analytics
• Experience with social media content management tools such as Sprout Social and Hootsuite
• Passion for art history
• Arts and culture or nonprofit experience preferred.
• Capacity to work flexible hours as needed, sometimes on weekends or after hours, to address urgent or emergency communications issues.
• Cover letter required with application

COMPENSATION RANGE:

• Pay Range: $110,000.00 - $120,000.00 / Annually
• The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors.

Location Requirements

At time of employment, employees are expected to be located within commuting distance of the Museum. “Commuting distance” means that they are located in one of following states: New York, New Jersey, Connecticut, or Pennsylvania (the “Tri-state and PA” areas), and be able to commute to and from the Museum in a single day.

Benefits Offerings

The Museum provides competitive compensation, and generous benefits and perks for all eligible employees. Note: Benefits Offering may differ based on Employee Status.

• Medical, dental, vision and life insurance
• 403(b) basic retirement plan and optional matching retirement plan with an outstanding employer match
• Considerable paid time off, including annual leave, sick leave, and 13 Museum holidays
• Long-term disability coverage
• Flexible Spending Accounts & Health Savings Account (pre-tax income for eligible health care expenses)
• Commuter benefits (pre-tax income for parking or mass transit expenses)
• Free financial-planning services
• Financial assistance for relevant coursework, seminars, and training programs
• 25% discount for staff in Museum shops
• A subsidized staff cafeteria
• Access to the Museums Council pass, which grants free admission to various museums and cultural institutions

Research shows that women and people from underrepresented groups often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role.

The Met is committed to the full inclusion of all qualified individuals. As part of this commitment, The Met will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed in this process, please contact [email protected].  

The Metropolitan Museum of Art provides equal opportunity to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, national origin, ancestry, age, mental or physical disability, pregnancy, alienage or citizenship status, marital status or domestic partner status, genetic information, genetic predisposition or carrier status, gender identity, HIV status, military status and any other category protected by law in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment.