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Senior Manager Social Media

New York, NY

Our Story

Simply put, we make great jeans and all the cool stuff you wear with them. And, beyond our devotion to premium denim, we believe in putting people and planet first in everything we do from our commitment to sustainable production to our focus on broadening opportunity and building belonging.


Whether you’re taking the first step in your career or are looking for an exciting new opportunity, we have a wide array of challenging and creative roles for you. We foster a collaborative, community-driven and innovative environment in our stores, home office, and distribution and call centers. Want in?


We’re proud to have been recognized as an industry leader in:

  • America’s Greatest Workplaces for Diversity (Newsweek, 2023)
  • America’s Greatest Workplaces for Women (Newsweek, 2023)
  • Best Employers for Diversity (Forbes, 2022)
  • Best Employers for New Grads (Forbes, 2022)
  • Best Place to Work for LGBTQ+ Equality (The Human Rights Campaign Foundation, 2022)


The Role + Purpose:

Madewell is looking for an industry leading marketing expert to spearhead significant brand & community growth through a dynamic social media strategy. This candidate must have deep knowledge of the retail and social media landscape and a clear vision for how to drive an innovative brand strategy through Madewell’s social channels. To be considered they should have significant experience and a proven track record driving brand strategy, preferably in retail.


Leading with data and insights, this role will be tasked with translating brand and business goals into a cross-platform social activation strategy, working closely with brand marketing & creative teams on execution. In addition they will lead our innovation strategy and roadmap new opportunities across platforms and formats to ensure a competitive position in the space.


This role will report to the VP, Brand Marketing and work cross-functionally to achieve goals. They will be accountable for growth across all brand social platforms which will be measured in reach, followers and engagement. Leading the end to end strategy and reporting against goals is crucial to success.


  • Lead long range strategy planning for all active and emerging social platforms, accounting for growth opportunities and ongoing channel health. Recommend and implement strategies that ladder to industry-leading goals.Create actionable plans to grow priority platforms Instagram, TikTok, Pinterest, YouTube – consider new platforms based on opportunity.
  • Create quarterly & monthly strategy-driven briefs that align brand and creative teams around a clear social strategy; identifying opportunities built on insights, product & brand priorities and channel strategies. Work closely with Director of Content Strategy to execute channel strategy.
  • Oversee day-to-day management of social media accounts and campaigns to ensure brand consistency and best-in-class platform management.
  • Act as the strategy lead and main point of contact with platform representatives to ensure best-in-class performance across all active brand social channels.
  • Lead partnerships and activations that serve growth and brand goals, inclusive of influencer, partnerships and sweepstakes management. Manage boosting budget to support brand goals.
  • Monitor and report out on performance such as (Channel performance, social listening, growth metrics) across all platforms and lead channel reporting to both leadership and working teams on a weekly, monthly and quarterly basis. Spearhead and implement in market strategy recommendations and shifts as needed.
  • Deliver in depth social listening and landscaping reports on a weekly basis with actionable recommendations for brand and creative teams. Fold actions into strategy in real time.
  • Lead community management across all platforms on and off brand channels. Drive awareness through engaging with relevant content and culture moments. Manage and report on user generated content including sharing content with creative teams, measuring brand health through content quality and volume and partner with the site team on UGC inputs. Lead community management team to support these goals.
  • Availability for crisis management including light weekend work may be required for addressing time-sensitive tasks and unforeseen issues.
  • Supervise all aspects of social media interaction between customers and the company, and ensure appropriate customer service experience . Work closely with the customer advocate team to monitor and respond.
  • Monitor the competition and be aware of market changes and developments. Act as the advocate of social, digital and emerging media integration within the Company, influencing overall site and business strategies.


Qualifications:


  • Bachelor’s Degree
  • 5-7 years’ Marketing experience
  • Experience in social media marketing with demonstrated subject matter expertise in social,
  • Digital and emerging media platforms.
  • Demonstrated experience in marketing campaign rollout (launching new products, moments, initiatives), an understanding and experience in the creative brief development process – from opportunity to execution is a huge plus
  • Advanced knowledge and understanding of social, digital and new media platforms,including technology, customer experience and integration across marketing touch points.
  • Strong communication skills with the ability to understand and synthesize complicated scenarios into easy to understand, effective strategies
  • Proven success in team management with a leadership track record
  • Creative problem solver and decision maker with a proven track record of delivering results
  • Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
  • Confident with excellent verbal and written communication, eager to share and advocate for well-constructed opinions
  • Exceptional organizational/ project management skills required
  • Ability to think strategically but act tactically and evaluate tradeoffs



We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.


Benefits + Perks

  • Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
  • Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
  • Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
  • Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
  • Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.


Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.


At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.


One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.


JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law


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