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Senior Social Media Editor

London, Greater London, England, United Kingdom

Job Description

The New York Times is looking for an editor with extensive experience in journalism and managing social accounts with attention to different global audiences. 


You will establish a vision for shaping and targeting our journalism for different platforms, and you will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve. This means you’ll be helping to build and shape our presence on social media, including Facebook, Twitter, Instagram,  messaging apps and other emerging platforms. Engaging our readers, monitoring on-site and off-platform conversations for story ideas and integrating readers’ contributions into our daily and enterprise report is essential.


You will also work with reporters and editors across the newsroom on how social media and readers’ voices can inform our journalism, both before and after publication.


This role will also work with the London newsroom to come up with audience plans, signal story opportunities based on search and social trends and create off-platform presentations of our journalism in the form of quote cards, native videos, etc. 


This role will report to the Deputy Audience editor based in London.


Main responsibilities:

  • Leading The Times’s main presence on on social media: providing coverage of breaking news and live events, conceiving and executing innovative social plans for enterprise projects and engaging readers in audience-driven projects

  • Developing and refining the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing

  • Building and providing input on creative social native content such as photo and quote cards, videos, etc. )

  • Suggesting story ideas, and partnering with desks across the newsroom in London to produce stories that respond to readers’ real-time social and search needs and anticipate readers’ needs sparked by a Times exclusive or a news event 
  • Regularly presenting in the London morning news meeting to represent the audience team

  • Developing and testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (social, search, etc.)

  • Partner with editors to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest

  • Interpreting data and signals to know which pieces are the right fit for which audiences, both on and off our platforms

  • Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences

  • Supporting the development and execution of our international audience strategy through audience reporting, insights and analysis


Our ideal candidate:

  • Proven track record and experienc in audience engagement, social media or digital journalism for a news organisation

  • Excellent news and editorial judgement

  • Deep understanding of all mainstream and some emerging social channels

  • Consistent record running Facebook, Twitter, Instagram, LinkedIn, etc for major news outlets

  • Demonstrated interest in visual storytelling

  • A passion for news and a dedication to The Times and its journalistic mission

  • Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly

  • Strong analytical skills and familiarity with how to use data to make editorial decisions



The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.


The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected].  Emails sent for unrelated issues, such as following up on an application, will not receive a response.


The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.


The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.


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