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Senior Strategist, Social Intelligence

San Francisco, CA

The Opportunity


Reporting to Adobe’s Director of Social Media Growth & Measurement, the Senior Strategist for Social Intelligence will lead Adobe’s overarching social media intelligence and listening strategy and use data to inform programs and initiatives. This leader will spearhead the company’s proactive and reactive social intelligence, social/cultural trend-spotting, and related analysis to inform social strategy and content.


What You’ll Do


  • Drive overarching social listening strategy to surface and analyze online conversations and trends related to our brand, our products, and our industry
  • Drive our strategy for cultural and contextual social intelligence
  • Build custom social intelligence dashboards and reports to surface and share real-time insights on brand health and affinity, brand-relevant conversations, cultural moments/trends, and industry landscape
  • Sift through millions of data points to surface actionable insights related to customer behavior and social media trends to identify target audience segments and support the development of strategies to engage and attract them
  • Work with multiple API’s and disparate data sets
  • Leverage social listening tools such as Sprinklr and Talkwalker to identify opportunities for engagement, monitor/flag issues, and and inform advise cross-functional teams including Product, Comms, and Customer Care.
  • Partner with social media measurement group to empower outstanding social listening practices and consistent, concise reporting
  • Lead relationships with contractors, vendors, and platform partners


What You Need To Succeed


  • Extensive experience in leading social listening/intelligence for large organizations with high conversation volumes
  • Extensive experience with translating social, cultural and contextual intelligence insights into actions
  • Expert-level proficiency with creating queries, building dashboards, and evaluating data from social listening tools/platforms, including Sprinklr, Brandwatch, and Talkwalker
  • Robust expertise in crafting insights and action from social metrics and reporting, including synthesizing results for executive-level audiences
  • Proven track record for seamlessly working across different teams and partners
  • Ability to provide clear plans and strategies for sophisticated issues
  • Strong attention to detail and organizational skills
  • Experience driving action and execution during moments of crisis


Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $115,100 -- $245,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).


In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.


Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.


Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.


Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

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