The Company
At Smallhold, we’re building the resilient farming infrastructure of the future. From advanced distribution and farming hubs to modular, high-output technology-enabled Minifarms, we’re bringing the farm to the people.
Since 2017, Smallhold has established itself as the leader in US specialty mushroom production with our products found in top retailers like Whole Foods and Central Market and some of the nation’s most exciting restaurant kitchens.
Our mushrooms, farms, and team (including an amazing cohort of farmers) have been featured in publications like The New York Times, Wall Street Journal, Bon Appétit, and Martha Stewart.
What’s next for Smallhold? Our network is growing, and with it we’re rapidly expanding our infrastructure, building farms in new markets and bringing specialty mushrooms to more people than ever before. We have big plans for this year and need people like you to help us spread our mycelial roots across the country!
The Position
Smallhold is hiring a full-time Social Media & Content Manager. This role is an integral part of our small but mighty mushroom marketing team, reporting to the Director of Marketing and working closely with the Creative Manager, Sr Marketing Manager as well as Smallhold’s co-founders.
This is a hands-on role with a lot of room to grow. No two days look the same; one day you might be at our Brooklyn farm capturing video content in our grow chambers, the next you’ll be brainstorming new product launch ideas in the office. You’ll work with farmers, chefs, mycologists, filmmakers, artists, writers and folks from many walks of life. This role is a great fit for a creative person with a passion for social media storytelling, is quick with a caption, and has strong iPhone video skills paired with a scrappy let’s-get-it-done mentality.
The role is required in-office three days a week (Tues - Thurs). Must be located within commuting distance of Brooklyn, NY.
Responsibilities:
Social Media
- Create 30/60/90 day content calendar for key platforms (Instagram, TikTok, YouTube, LinkedIn) that aligns with marketing objectives
- Create and post content across core channels in partnership with marketing team and co-founders
- Maintain brand voice through copywriting, ensuring consistency across all channels
- Partner with Director of Marketing on Smallhold’s broader social media strategy, determining which platforms to invest in and what success looks like
- Work with Creative Manager to develop content to support marketing initiatives and new product launches
Influencer & Partnerships
- Build and maintain relationships with influencers, chefs, content creators and like-minded brands for shared content, giveaways, and social-first collaborations
- Manage a modest number of paid content partnerships each month
- Manage budget and report on success of paid creator campaigns
Social Analytics, Reporting & Research
- Develop KPIs for each channel, with a clear path to achieve and track against benchmarks
- Utilize social listening tools and leverage analytics to review performance data on social media and digital platforms
- Stay up-to-date on the latest trends, best practices, and algorithm changes
Community Management
- Manage and quickly respond to customer interactions on all social platforms, collaborating with internal teams to escalate when appropriate
- Respond to comments, fostering a positive community and adding value to the experience i.e. participating in real conversations online
Email Marketing
- Build and deploy 1 - 3 monthly newsletters + marketing emails. We don’t send a lot of traditional marketing emails so we make what we do send really count.
- Pitch occasional guest editors for the monthly Mushroom Digest newsletter
Website Content + Updates
- Write SEO optimized blog posts (1 - 3 per month), often as an extension of email marketing content
- Make small updates to Shopify ecomm on a limited, as-needed basis. No web development experience is required.
Requirements:
- 3-5+ years of experience managing social media platforms or online communities with strong engagement
- Proven ability to create and manage effective social media initiatives in a corporate or agency environment
- Outstanding written and verbal communications skills, demonstrating clarity of thought, ability to influence, and skill in adopting appropriate tone of voice
- Exceptionally organized, efficient, and detail oriented; gracefully manages multiple priorities in a fast-paced, ever-changing environment. Experience with Asana is a plus.
- Creative self-starter who is comfortable with both taking initiative and working collaboratively
- Knowledge & understanding of SEO, Google Analytics & organic social tactics
- Comfortable occasionally being on camera for brand content
- Experience with Photoshop & Illustrator a plus
- Bachelor’s degree in Marketing, Communications, Business or a related field preferred
Benefits:
- Annual based compensation: Up to $90K based on experience
- Medical Dental and Vision Coverage
- PTO and Paid Holiday Programs
- Equity Participation
- 401 (k) Plan
- Mushrooms Always!
Smallhold celebrates difference and diversity and is proud to be an equal opportunity employer (EEO). We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We are committed to building an inclusive work environment where all employees feel a sense of belonging and respect. If there is anything we can do to ensure you have a comfortable and positive interview experience, please let us know.