Social Media Manager

Washington, District of Columbia, United States

**Must be based in or near Washington, DC! This position requires in-person content creation in the Washington, DC area once a week. It's a hybrid role, offering full-time remote work while also involving in-person collaboration with clients.**


Kinda Secret seeks a social media and content creation expert to join our team of world-class lifestyle brand storytellers. In this role, you will conceptualize, produce and optimize creative content across platforms while executing strategies, managing communities and relationships and driving results for our hospitality and lifestyle clients.


Core Responsibilities:

  • Create and implement social media strategies tailored to client's goals and target audiences
  • Develop, shoot and create on-brand, engaging social content including videos, photos, graphics and captions
  • Create visually compelling client pitches and presentations
  • Ensure content aligns with guidelines and campaign objectives
  • Plan and coordinate logistics for photoshoots with clients and content creators to ensure we’re meeting monthly quotas
  • Collaborate with cross-functional teams like photographers on integrated campaigns
  • Navigate the dynamic social media landscape, providing timely and tailored responses to client and customer inquiries
  • Monitor performance analytics and optimize content for maximum effectiveness and improvement recommendations
  • Manage multiple creative projects simultaneously from kickoff to delivery
  • Incorporate client feedback through excellent communication skills
  • Stay updated on innovations in social media and design trends


You Have:

  • Experience executing successful organic social media marketing strategies
  • Strong creative conceptualization and production abilities across multiple formats
  • Excellent communication, project management and client relationship skills
  • Skills with Social Media Management Tools, Adobe Creative Suite, Figma and Capcut
  • Passion for design, analytics and understanding social platforms
  • Hospitality/lifestyle specific experience is a major plus
  • A background in graphic design is a major plus plus!


What are we REALLY looking for?

  • The master of photo and video production (mostly on your phone, but maybe on your DSLR too?) – proficient in polished editing techniques but also quick at cranking out authentic, raw social content. You live and breathe visual storytelling
  • Social! Make friends and have conversations with anyone and everyone. You never know the kind of content shoot you’ll show up to or who will offer you your next source of inspiration and how they can help
  • Witty copywriter – you need to become the persona of the brand you are creating for
  • Researcher and data analyst – master of the backend and showcasing your success to clients through metrics
  • Communication (verbal and written) – social media is just as much content creation as it is project management and communicating with your client. Superb and precise communication skills are a necessary piece to this role
  • Finger-on-the-pulse and always tapped into what's trending – your endless scrolling pays off when it comes to knowing what will grab attention
  • Thrives on coming up with creative ideas and the thought of being able to pitch those ideas 
  • Adaptable and flexible – no two days are the same. We roll with the punches, pivot and make it work
  • High emotional IQ - you have empathy to know what audiences want and skillfully predict what content and ideas will delight followers. You brainstorm fearlessly without attachment, always open to trying new creative angles
  • Allstar multitasker – lots of small little things come together to form one big thing around here!
  • The ultimate social media optimist - your glass is always half full (of that fancy, crisp sparkling water) when it comes to creative challenges. Negativity and complaining aren’t welcome in this dojo


We are looking for someone who inhales the nonstop pace, chaos and creativity that comes with social media. Our environment is a blast but make no mistake - we're driven by details and results. If you live for building genuine connections and telling stories that resonate on a deeper level, you'll be right at home on our team.


We offer a competitive salary and benefits + a fun, lively work culture filled with inspiration and exciting social media creators. If you want to grow your social media skills alongside our talented team, we’d love to hear from you!

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