Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.
Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:
- Our community is based on connection and belonging.
- Our creativity allows us to imagine new possibilities for people.
- Our responsibility is to all of our stakeholders.
- It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company.
The Location: Remote
As the Social Media Marketing Manager for HotelTonight, you will play a critical role in managing HotelTonight’s social media channels. There are three key components of your role: 1) manage our paid and organic social channels, maximizing our efficiency by optimizing campaigns and running experiments, and managing user feedback, 2) manage our social influencer campaigns, and 3) identify new marketing channels where we can expand our reach efficiently.
Your responsibilities include driving the strategy, development, enhancement, and execution of social media marketing programs and campaigns across multiple channels. You will be responsible for end-to-end delivery, from strategy development to capturing business requirements, to planning, delivery, media buying and campaign execution. You will collaborate closely with key stakeholders across Supply, Engineering, Legal and Creative to bring to life great marketing campaigns that tell the world about HotelTonight. The ideal candidate will have a combination of strong marketing experience, project management, social media and influencer campaign execution skills. In this role, you will be managing external agency partners.
Responsibilities
Develop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized organic media, community engagement, and brand health metrics.
Collaborate across functions and markets,, to develop highly effective, creatively excellent social media marketing campaigns.
Execute campaign buys and optimizations across multiple platforms, including Facebook/Instagram, TikTok, Snap, Youtube, etc.
Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work
Manage analytics and reporting for social media marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.
Manage and track social media marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations
Qualifications
10+ years of relevant work experience at a start-up, agency or client-side social media marketing org, with preference in the consumer internet space of travel, design, technology, or lifestyle.
Significant experience working closely with product, creative, growth marketing, and data analytics functions.
Deep experience delivering social media marketing campaigns supported by brand, communications, media, and data strategy.
A passion for creative excellence and craft in storytelling through social media.
Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
Excellent written and oral communication, a keen visual sense, attention to detail, and ability to simplify is key.
Belonging & Accommodations:
Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.
Pay Rate Range: $65-$77/hour.
Benefits: Medical, Dental, Vision, 401K