Social Media Producer

Remote New York, NY

Full job description



The Social Media Producer has the primary responsibility of producing rich, relevant, and resonating social media content for BET Media Group’s scripted & unscripted linear shows, acquisitions, specials, tentpoles, digital and social originals, daily/thematic social content, and offline events like the House of BET.

The Social Media Producer is responsible for working with the Director of Social Media and in partnership with the Tentpole Lead and Branded Content Lead to ensure that robust and compelling social content plans - grounded in insights and innovation, with a focus on high-quality storytelling, sellable concepts and video, are created to promote network and digital initiatives. The Producer must develop ways to incorporate brand voice, show talent and network/digital initiatives into creatives that generates millions of engagements and watch time, and thus increase awareness and affinity for BET, VH1 and BET+.


  • Create and support the development of a mix of content, including archival, linear and original content, through videos, graphics, GIFS, meme’s etc., customized by platform. Some on camera/voice over needed
  • Write captions and support community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Snapchat
  • Support strategy development to achieve against assignments and department goals of watch time, engagement, impressions, etc.
  • Track, analyze and report performance, helping to identify opportunities for improvement and growth
  • Collaborate with the Branded Content Lead and Tentpole Lead to develop content opportunities in support of digital/social originals, linear scripted, tentpoles, etc.
  • Co-produce and support concepts from pre-production through final delivery, including managing budget, timeline, restrictions, talent/influencer selection and various stakeholder inputs (legal, talent, PR, etc.)
  • Support editorial calendar plans and creation
  • Support event coverage, both on the ground and remote.
  • Bring a positive attitude, unique, creative vision, strong editorial voice, and deep passion for social media and identifying new sources of content/talent as well as new formats for storytelling
  • Stay up to date with the latest social media best practices and technologies
  • Strong collaborator
  • Operate in an urgent, timely and agile manner
  • Perform other duties and responsibilities as assigned
  • Travel required


  • 3+ years of creating/producing/editing social content at a media publisher
  • Excel at conceptualizing innovative ideas to tell highly engaging, fun, positive stories about music/AA/youth culture
  • Ability to work independently
  • A successful history in the digital and social media landscape, including creating content for Facebook, Twitter, Instagram, TikTok, Snapchat and other platforms, including branded and sponsored content
  • Proficient with Adobe Premier, Final Cut Pro, Photoshop, Canva or other tools
  • Excellent writing skills, particularly for social media
  • Familiar with analytic tools such as Sprinklr, Sprout, Hootsuite, Google Analytics etc.
  • Experience producing livestreams for social platforms.
  • Experience developing creative concepts into long form and short form series and specials
  • Experience creating behind the scenes content on Film & TV sets, interviewing actors and celebrity talent.

Educational Requirements:

Undergraduate degree in Media/Film/TV/Marketing, related field or equivalent professional experience


BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA) (NYSE: VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.


The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.


Hiring Salary Range: $75,000.00 - 86,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

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