Social Media Specialist

Yes Way Rosé is seeking a passionate, forward-thinking and data-driven Social Media expert to help take our social channels (mainly Instagram) to the next level. You will work closely with the brand founders to develop a strategy that will drive awareness for our line of French rosé wines as well as growth and engagement. The ideal candidate is a creative thinker who has their finger on the pulse, excellent communication and writing skills and is highly organized. A sense of humor and loving rosé will help, too. 

We are open to the structure of this role for the right person, but see this as an initial project basis to determine strategy and an ongoing retainer basis to develop monthly content ideas and assist in execution where applicable.

Key Responsibilities:

·  Develop an overarching social media strategy for Yes Way Rosé based on our established goals and brand messaging, including what platforms we're on aside from Instagram 

·  Create strategies for content, messaging, engagement, and audience growth

·  Devise a social media content calendar that includes evergreen and outside-the-box social campaigns to amplify the brand’s key initiatives.

·  Prepare content ideas and work with in-house marketing team on a plan for execution 

·  Establish metrics for measuring success and oversee analytics and insights

Requirements:

·  5 years experience in a social media, digital marketing or brand strategy role 

·  Expertise in multiple social platforms including Instagram, Facebook and TikTok

·  Experience with other CPG brands preferred